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GLI SMS STANNO LASCIANDO IL POSTO ALLE CHAT GRATUITE?

smsSono semplici, immediate e, quel che più conta, sono  gratuite. Le applicazioni di messaggistica istantanea per smartphone stanno spodestando gli sms, modalità di comunicazione fino a qualche tempo fa più amate da grandi e bambini e che invece già dagli inizi del 2012 hanno registrano un calo di utilizzo notevole.

Le chat gratuite da smartphone non hanno bisogno che di una connessione a internet e permettono un’interazione a livello internazionale immediata e semplice. Una ricerca condotta da una società britannica ha evidenziato come il volume dei messaggi gratuiti scambiati tra WhatsApp, i-Message ma anche attraverso le chat di Facebook e Twitter nel 2012 abbiano superato quello dei messaggi sms e come questo si rifletta sugli introiti delle compagnie fornitrici del servizio. Nel solo 2012 gli scambi tramite chat gratuite sono stati di 19 miliardi, mentre gli sms si sono arenati sui 17.6 miliardi. Sono previsti scambi di messaggi fino a 50 miliardi nel solo 2014, mentre un calo a 21 miliardi per gli sms.  L’uso degli sms non pare comunque destinato a sparire, poiché l’uso delle chat è frequente soprattutto tra i possessori di smartphone mentre nei paesi in via di sviluppo il mercato dei telefonini è ancora florido e gli utenti di questo apparato rimarranno fedeli agli sms, ma è significativo il calo degli introiti e questo preoccupa le aziende fornitrici.

Il primo messaggio di testo fu inviato nel Regno Unito nel 1992. Era un augurio per le festività natalizie “Merry Christmas”, ma l’idea risale al 1988 quando la European Telecommunication Standards Initiative introdusse il sistema Gsm. Fu subito boom. Negli anni ’90 il fenomeno esplose e divenne addirittura fenomeno di costume. Oggi invece gli short message stanno risultando costosi e poco innovativi rispetto alle varie funzioni applicative che gli smartphone permettono.

Ed è infatti per questo che la Commissaria Europea per le Telecomunicazioni Neelie Kroes ha lanciato l’allarme avvertendo le compagnie telefoniche:

“E’ ufficiale: le applicazioni chat hanno sorpassato a livello globale gli sms. Gli operatori è bene che si sveglino e inizino ad annusare l’odore del caffè del traffico dati”

neelie-kroes

Questo il grido di allarme ufficiale. Ma con cosa ha lanciato questo “grido” la Commissaria Europea per le telecomunicazioni? Semplice, con un twit!

(54)

1 Comment

  1. Avatar
    自転車 サングラス

    A year ago, almost to the day, I had an epiphany while exercising at my local gym. I was on a treadmill sweating along with about 30 other people, glued to the latest CNN horrors on the big-screen, when I glanced outside at the absolutely gorgeous spring day. That was the precise moment when I decided to get a dog. Okay, it wasn?t the ?precise” moment?because I had been toying with the idea for almost a year. But up until that moment last year on the treadmill, I felt there was really no good reason to get a dog other than to complicate my already busy life and to add another mouth to feed along with our 2 children, 4 guinea pigs, 3 cats, 3 fish, and a then-leased horse for our daughter. But the more I looked outside that day, the more I wanted to be out there, walking, maybe even jogging, alongside a furry devoted friend. Yes, the dog would have a purpose ? it would be my walking dog! An exercise dog. A reason to get out of that stuffy gym and into the great outdoors! After all, what was the point of living in scenic New England if I rarely got outside to enjoy it? And I never walked in the woods alone ? my New York mentality and paranoia would not allow it — my heart raced with every squirrel or bird that snapped a twig or rustled a leaf. My dog would be my protector ? at least a deterrent — against any would-be assassin/rapist/kidnapper lurking in the woods. Suddenly, the reason to get a dog made perfect sense. In his insightful book, ?The New Work of Dogs” John Katz makes the case for the new role of dogs. Once herders, guard and hunting dogs, now our canine friends have a new work: tending to life, love and family. Dogs need a job, and they will adapt to whatever circumstances their human companions give them. What I wanted from my dog was simple: security while walking in the woods and a reason to walk everyday. A survey done a few years ago in Australia showed that dog owners walked an average of 18 minutes more per week than non-dog owners. Studies abound extolling the psychological benefits of dog. Plus…dogs are not afraid of the dark, are excellent listeners, they?re never critical and never gossip, they follow you everywhere, and no matter what ? your dog will always love you. Last August we got a golden retriever puppy. Much like when I became a new mother, I vastly underestimated how much work goes into raising a small being. By the 2nd week of night-crying (me and the puppy) I was beginning to rethink the merits of having a dog. I was going outside more times than I wanted to be outside. (Uh, like, 8-10 times a day). Long walks were out of the question as Sadie would plop down for a nap at the most inconvenient times (halfway through our walks). But as she grew, so did her seriousness about her ?job” to take me into the woods and keep me fit. We were soon up to 3 miles a day by the winter. She also was housebroken and down to 3-4 ?business walks” a day. I enjoyed our walks, and by the looks of her smile (yes, dogs do smile!) she was loving every minute of it too. There is nothing like a dog to keep you in touch with nature. I don?t think I would voluntarily go outside in sub-freezing weather. Or take a walk around the block at night before bedtime. But I do with Sadie. And I?m grateful for that. I’m also grateful for the stars that I see most nights. For the phases of the moon, which I now notice. For the changing seasons that I witness first hand with each familiar tree around the bend. Grateful for the ever-changing Ashuelot River near our home, with its pattern of freezing and thawing. For the birds, who rarely sing in the dead of winter and who return with happy songs in April. It is an interesting world, one which I have in the past avoided due to the inconvenience of being outside in the rain, sleet, cold or snow. Now, at 10 months old, Sadie is officially my walking dog. And thanks to a Puppy Kindergarten class she can also sit, stay, come and heel on command. She is also unbelievably devoted not only to me ? but to everyone in the family, even the cats and the guinea pig. She lets me know when the mail has arrived. She keeps my feet warm when I?m at writing at the computer. She looks at me with those warm loving eyes like?she thinks I?m just wonderful! She has become more than my walking dog — she’s my, well, co-worker here at my home office. I can?t imagine life without her. The two of us, walk — a lot. I feel good, healthy. And I no longer go to the gym. No need for that anymore — now that I have my ?golden” gym. –You have permission to publish this article electronically or in print, free of charge, as long as the byline is included. A courtesy copy of your publication would be appreciated — please send to editor@theheartofnewengland.com. A .jepg photo of the author and her dog are available upon request.

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